101 | CARHARTT OPENING STORE

Jakarta - April 18, 2014. Metroxgroup is proudly announce the first Carhartt Work In Progress (WIP) Store in Plaza Indonesia. And I am invited as one of 2 bloggers; along with the edgy Arnold Teja, to had an interview with the Regional Sales Manager of Carhartt Asia, Sean Chan. It is started 10 years a go when the brand decided to expand their store in Asia, with Hong Kong as the first country in Asia to have this American workwear brand store. Later, another countries around are opening their own Carhartt stores; Taiwan, Singapore, Thailand & finally Indonesia. Coinciding with the first opening store in Jakarta, Carhartt WIP will present their latest Spring/Summer 2014 collection. There are warm tones of green, blue, yellow, with a bit touch of floral prints and camouflage as the

twist of the collection. Basically, it combines the classic Carhartt workwear DNA with a contemporary touch. Creating tough, clean workwear mood and absolutely a comfortable apparel. Then what makes Carhartt different from the other brands are; the durability of the products. Carhartt's product is a kind of product that would lasts up to 3 to 4 years, or even more because the quality of the fabrics. Or in short, Carhartt is more into timeless brand. And what I personally loved about the brand is, this used to be a workwear back to its original country America. But when it turned to Indonesia, the fresh mood spreads out in almost items; yet it is masculine. And it fits tropical weather like in Indonesia. That is the basic thing that I find pretty important, after all.